Word: golde
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Dates: during 1930-1939
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...forging Miss Simon's name to three checks, cashing them. Chief result of Miss Martin's plea: disappointment in Hollywood, whose curious citizenry had hoped Miss Martin would give in court the name of Miss Simon's male friend to whom she had presented, last Christmas, gold keys to her house. Snapped Pleader Martin: "You'll never know who got them...
...profits from $3,573,000 in fiscal 1937 to $5,663,000 in fiscal 1938 (ending March 31). Nor was this all. Last week Alfred Lyon, spearhead of P.M.'s sales drive since President McKitterick died in 1936, announced that Philip Morris has finally ousted Old Gold from its ten-year berth in the "Big Four...
...Philip Morris English Blend had enjoyed gross sales of $21,000,000 - about 3,800,000,000 cigarets. This was a puny total compared with some 35,000,000,000 each sold by Camels, Luckies, Chesterfields. But it was more than half the 5,300,000,000 of Old Gold. Presumably Lorillard Co. executives, who in 1926 had spent $15,000,000 to launch Old Gold, breathed easier with Mac's death. Much of the tobacco industry laid Philip Morris' tremendous success primarily to the personalities of Rube and Mac. That Philip Morris had other assets was presently...
...another every few months as do many others. At any rate Philip Morris spent only $908,497 for advertising (exclusive of radio talent) in 1937 as compared with $8,500,000 for Camel, $8,900,000 for Chesterfield, $5,600,000 for Luckies, and $4,000,000 for Old Gold. And Philip Morris sold 8,200 cigarets per dollar of advertising against 6,800 for Luckies, 4,500 for Camels, 3,400 for Chesterfields, 2,200 for Old Golds...
Though ranked among the Big Four, Old Gold was always a peewee in comparison. Whether the new member of the Big Four can do better, can overtake the 38-45,000,000,000 sales of each of the big three, the tobacco industry waits to see. With June sales totting up to the biggest total of any month in his company's history, President Chalkley went home last week to his one-acre place at Port Washington, Long Island, to enjoy a weekend's sailing in his 23-foot sloop, still trusting in partly the rum, partly...