Word: golden
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Dates: during 1990-1999
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That's what the competition has been doing. Pesky outfits such as Wendy's and Carl's Jr. have been nicking pieces from the hide of the Golden Arches. Its share of the $39 billion hamburger market has fallen to 41.9%, from 42.3%, in 1996. Doesn't sound like much, but founder Ray Kroc was famous for noting that a company that isn't growing is dying...
...across virgin country, obtaining a franchise was a ticket to a fast-food fortune. Says a winner in Georgia, who insisted on anonymity: "You see a lot of affluence, and you think it's waiting for you when you grab the keys." But as competition stiffened, a set of Golden Arches has become less golden and more arch. The average franchisee owns 3.4 stores, each of which generates about $1.5 million in sales. With profits falling, though, the resale value of a store is half that of three years ago, according to the consortium's Adams...
They have silver manes and golden noses in common. They are both, in the words of the one who can speak, "total couch potatoes." And though their backgrounds are those of long shots, they are now favored for posterity...
...bright, breezy day. The knock on McCartney's solo work has always been that it is overly sweet; too much light, not enough illumination. Now that McCartney is 54, however, age has brought to his work a welcome melancholy; there's a streak of gray in his golden voice. The Song We Were Singing, a gentle number looking back at the psychedelic bull sessions of the 1960s, has a jaunty feel but also a wistful one; Heaven on a Sunday finds McCartney at his most angelic, his voice gliding peacefully over a sadly sweet melody. The song has familial warmth...
...Clinton's visit to Europe last week. While colossal headaches were awaiting him at home, over there it was pure pomp and celebration. On Tuesday at a signing ceremony at the Elysee Palace in Paris, he portrayed the new agreement between Russia and NATO as the gateway to a golden era of East-West cooperation. In the Hague the next day, he and the assembled leaders of Europe marked the 50th anniversary of the Marshall Plan--the keystone of it all--with brass bands, dinners and speeches. The next 50 years, said Clinton, should produce "a Europe that is democratic...