Word: goldener
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Dates: during 1980-1989
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...most obvious match-up was Freelance Photographer Baron Wolman, who shot the opening photo of the Coast Guard light station at Point Sur in California. Last year Wolman, who has his own Cessna, published California from the Air: The Golden Coast. He knew Point Sur well and says, "I fell in love with it again." Photographer Steve Liss had a less aesthetic vista at Bucks Harbor, Me.: a surplus airbase. After checking every conceivable camera angle on the ground, he concluded reluctantly that he, like Wolman, would have to fly. "I'm petrified of planes," says Liss, "especially small...
...manic-depressive strain that led to suicide for several members of the clan. Uncle Minturn, who kept watch over the Sedgwick gravesite in Stockbridge, Mass., insisted on cheap pine coffins for the family and would lie inside them to test their fit. Edie's father Francis, a golden boy at Harvard in the 1920s who turned to sculpting and then brought his wife and children to California, was perhaps the most curious of the lot. To save the expense of hiring a model for his sculpture of a Crucifixion scene, he strapped himself to a large cross and observed...
...down-played the old Miller High Life slogan, "the champagne of bottled beers," and created a new image through "Miller time" television commercials. These typically feature young men who exercise mightily at such activities as felling trees or building highways and then cool off from their manly labors with golden lager. Says Jeffrey Weingarten, a vice president of Wall Street's Goldman, Sachs & Co. investment banking firm: "Miller actually started the process of selling beer on the basis of image rather than price. People now drink a particular beer not because of what it costs but because of what...
...Adolph Coors Co. of Golden, Colo., everything seemed to be going right in the early 1970s. Though it was a regional beer produced in a single brewery, Coors won a kind of trendy following among everyone from college kids to Henry Kissinger and was carted in suitcases and backpacks across the U.S. Annual sales gains averaging 10% carried Coors to fourth place among brewers nationwide, but in 1977 disaster struck. The brewery was hit by a long and costly strike. The firm's poor labor-management relations brought on both bad publicity and a union boycott of Coors products...
...grim thoughts; crass lucre is not of the essence when confronting the inauguration of your higher education. Harvard's Student Handbook and Course Catalogue, as they are known to veteran readers, are classics in the field. The former scolds and pontificates, but also explains the mysteries of that hallowed golden fleece: the diploma marked Veritas. The latter tends toward verbosity: 821 pages last year, and perhaps bulkier still when re-released September 8. Its strength lies in a vast scope combined subtly with a scrupulous dedication to detail...