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...expensive. And because of that, you actually start to say to yourself, "Hey, is this really worth it?" That's trick number one. Trick number two is related to dopamine and addiction. Take a distance to things. If you go out and you want to buy the bag, the golden rule should be to say, "Hey, I really want that bag, but I'm not going to buy it today, I'm going to wait one day and if I really love it so much I'll come back and buy it." Now we do know from our research studies...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...billing, but the Boston-Detroit, Chicago-Detroit, and Los Angeles-Detroit playoff series are all classics. "I think Chuck understood people as well as basketball," Pistons great Joe Dumars once said. "It's a people business." Hoops lost a good one today, a pillar of the sport's last golden...

Author: /time Magazine | Title: Basketball Legend Chuck Daly (1930-2009) | 5/11/2009 | See Source »

...this is where her artistry trumps her persona. Though the regal, haughty, alpha-female roles might come more easily to her, Swinton is no less convincing in less pedigreed parts. She won Golden Globe and Independent Spirit awards for The Deep End, as a middle-class mother frantically trying to protect her son and the status quo. And she's scary-good as two underclass drabs: a fishwife having a torrid, ruinous affair with Ewan McGregor in Young Adam, or Bill Murray's ex-girlfriend, now trailer trash, in Jim Jarmusch's Broken Flowers. (She also has a few moments...

Author: /time Magazine | Title: Why Tilda Swinton is the Queen of the Indies | 5/10/2009 | See Source »

...what's next for the Golden Arches? Try an all-out assault on coffee. Over the past 18 months, McDonald's has been steadily introducing lattes, cappuccinos and mochas in individual markets across the country. Some 80% of the company's 14,000 U.S. stores now sell these drinks, and this week McDonald's will roll out a national advertising campaign trumpeting the McCafé section of its menu. The timing of the rollout just happens to coincide with the struggles of Starbucks, whose earnings sank 77% this past quarter, mainly because of charges related to store closures and falling...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

Finance Minister Carstens also unveiled an economic recovery plan, promising $1.3 billion in grants, loans and programs to hard-hit sectors. But such funds may not go far in an economy already in recession from the global slowdown. Businesses from the flu-ridden streets of the capital to the golden beaches that tourists fled in droves are all complaining they have been hammered by the epidemic and its consequences. In the Caribbean paradise of Cancun, six major resorts were to take their own holiday because they had been emptied of guests, said Rodrigo de la Pena, president of the Cancun...

Author: /time Magazine | Title: Mexico's Swine Flu Battle Cry: A Return to Normal on Cinco de Mayo | 5/5/2009 | See Source »

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