Word: goldens
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Dates: during 1980-1989
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Princeton's most important offensive weapon today isn't golden boy quarterback Doug Butler...
Coors's sales have declined every year since the boycott began in 1977. Before the boycott, Coors had only one brand of beer. Now it has five--Coors, Coors Light, Herman Joseph 1868, Golden Lager, and Killian's Irish Red. In 1977 Coors sold 14 million barrels of beer in 11 states. In 1984 Coors sold only 13.2 million barrels in 37 states and the District of Columbia. Meanwhile the company's advertising budget has increased by a factor of almost 20. Coors is vulnerable. By joining the boycott now students and others can help keep the pressure...
Trying a different strategy, Coors is taking on two foreign brewers as partners. Last week Masters Beer, which is jointly produced by Coors, Canada's Molson Breweries and West Germany's Kaltenberg, went on sale. Coors brews Masters at its Golden, Colo., plant using a recipe formulated by the three partners. Initially, the beer will be available only in Boston, Miami, Washington and Columbus. Priced 25 cents higher per six-pack than American superpremium beers like Michelob, Masters is likely to be a brew for an upscale restaurant rather than a neighborhood tavern...
...charges 19.8%, said its rates were under review. But one Midwestern banker privately doubted that many institutions would reduce their charges soon. "Why should they?" he observed. "They're growing fat on interest income, and until competitive pressures force a cut, they're not going to give up the golden...
Conversation is the only regular public entertainment in Casmalia. The town is a few dusty blocks set in the middle of spectacular golden foothills. The bright, bright sunlight is not flattering to Point Sal Road, the main street. Just off Point Sal stands a TV satellite dish nearly as big as its owners' trailer home. On the lot next door, a slack-bellied black horse eats greens. Early on a weekday afternoon, Casmalia is quiet but not silent: somewhere chickens crow, a toddler yelps, and Linda Ronstadt sings. "A lot of people don't like a town like this," says...