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Barnett's vision?that being green would feel good and earn him a whole lot of green?is symbolic of a marketplace revolution, says Yale's Daniel Esty, the co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. CEOS are "falling over one another," Esty says, to address climate change within their companies, while billions of venture-capital dollars are being poured into technological solutions for the planet's environmental woes. "And then you have Shaklee, with a 50-year history of doing this," says Esty, who believes...

Author: /time Magazine | Title: Putting the Green Into Clean | 11/19/2007 | See Source »

...Similarly, Beowulf is a flawed hero. His bravery and resourcefulness in battle are unquestioned, but he's a bit too comfortable as his own legend-maker. In an attack by the Frisians, he humiliates one warrior but doesn't kill him; "Give him a gold piece and send him home. He has a story to tell." Before confronting Grendel, he strips himself naked. (Battling in the buff is a major motif this year, in 300 and Eastern Promises.) As Beowulf leaps from one end of the Hall to the other, the movie treats you to more cutesy-poo hide...

Author: /time Magazine | Title: Beowulf and Grendel — and Grendma | 11/16/2007 | See Source »

...also gives him a weakness for the ladies. Once he becomes king, he marries Hrothgar's widow but keeps a younger blond (Alison Lohman) on the side. And in his showdown with Grendma, he's simply out of his shallows. She appears to him drenched in gold, with high-heeled feet and nipples pert enough to hang a horseshoe on. When her hand touches Beowulf's sword, it turns to water, even as his resolve melts away at her caress. Ulysses may have resisted the sirens, but Beowulf's self-regard leads him to think he can bed Grendma...

Author: /time Magazine | Title: Beowulf and Grendel — and Grendma | 11/16/2007 | See Source »

When clustering does work, though, it's gold. Consider Yokkaichi, Japan, a city of 300,000 people that is the premier place to make NAND flash memory, which is used in cell phones and MP3 players. Sandisk, a Milpitas, Calif.-based company that designs, manufactures and sells memory cards, moved its manufacturing base there from Manassas, Virginia a few years ago, partly to be closer to Toshiba, a company it partners with. Yokkaichi already had the infrastructure for both manufacturing and for the large R&D outfit that goes along with making memory cards. "By having it all in close...

Author: /time Magazine | Title: The Changing Face of Globalization | 11/16/2007 | See Source »

...What do you mean by this concept of invincibility," asked an onlooker from the audience, made up mainly of film students with a smattering of meditation devotees. "An invincible Germany is a Germany that's invincible," replied a Delphic Schiffgens, who was dressed in a long white robe and gold crown. "Adolf Hitler wanted that too!," shouted out one man. "Yes," countered Schiffgens. "But unfortunately he didn't succeed." At that the crowd began shouting epithets at the speaker: "You are a charlatan! This is bad theater!" Lynch, who does not speak German, looked on in incomprehension...

Author: /time Magazine | Title: Why David Lynch Should Learn German | 11/15/2007 | See Source »

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