Word: goldings
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...Eloise] Helps the busboys and waiters set up the Crystal Room and goes to all the weddings in the White and Gold Room...
...overseas Ann Summers shop, in Sydney, Australia. Earlier this month it opened a new two-story, 5,000-sq.-ft. store--complete with a coffee bar--on Dublin's fashionable O'Connell Street. And the firm plans to open outlets early next year in Tokyo and even Saudi Arabia. Gold is also keen to take her sex wares to America. She's had preliminary discussions with potential franchisees in New York and Florida. "We want to be in every major city in the world," Gold insists. The company is basing its expansion program on the shops, then hopes to introduce...
...Summers shops were opened in London in 1970 by Swinging '60s man-about-town Kim Caborn-Waterfield, an actor who squired the now deceased blond bombshell Diana Dors. Caborn-Waterfield envisioned a chain of sex supermarkets patterned after Beate Uhse's. The shops were bought a year later by Gold Group International, whose holdings include a number of British soft-porn magazines and which is owned by managing director Gold's father and uncle. It was the woman of the family who came up with the innovative sales strategy. After joining the family business in 1979, Gold, 39, attended...
...lighted and decorated in pastels, the shops manage to make the selling of erotic lingerie and sex aids seem more naughty than nasty. And 70% of Ann Summers' sales last year are estimated to have come from females. "We're the acceptable face of the sex industry," boasts Jacqueline Gold, managing director of the chain...
Women are a lucrative, if previously ignored, market for sex merchants. And Ann Summers--"a company run by women for women"--has successfully homed in using traditional grass-roots marketing techniques, mainly home-party sales. "We're exactly like Tupperware, but a bit more fun," explains Gold. Ann Summers hauled in $22.5 million for the year ending June 30, 1998. Seventy percent came from home-party sales (which include Internet and catalog purchases); the shops account for the rest. But that equation may soon change...