Word: goldmarks
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...definition, an inventor is someone who converts fancies into facts. A man who turns fancies into facts and then facts into entire industries is much more. He may even be deserving of that overworked word: genius. The description seems to fit Peter Goldmark, 62, president and head of research for CBS Labs. Goldmark built the world's first practical color TV system in 1940 and invented the long-playing record in 1948. His latest discovery may well touch off an even greater electronic convulsion. In Manhattan last week, he displayed the first operating model of Electronic Video Recording...
...prototype comes 15 months after CBS announced Goldmark's plans for a revolutionary "educational art form" that could turn every TV set into a teaching machine. Though an EVR owner will not be able to record his own programs, he will be able to order pre-made films on almost any topic. In theory, a family equipped with EVR will become a self-contained educational center: Junior will study the sex life of grasshoppers (the subject Goldmark drolly demonstrated last week), Father will settle back for an evening of golf lessons or an audio-visual version of LIFE...
Freezing Frames. The effect of Goldmark's system is to free individual TV receivers from the confinement of commercial broadcasting. Under its agreement with CBS, Motorola will produce briefcase-sized player units with wires that clamp onto the antenna terminals of existing TV sets. The viewer can then choose a film cartridge, drop it into the player, and dial an unused channel. The film, which automatically threads and rewinds itself, can carry nearly an hour of black-and-white viewing and can be stopped at any time for either individual "freezes" or to flip the frames through...
...that can store an astounding 180,000 separate frames on one seven-inch roll. Previously, no one had been able to compress so much film and still preserve its ability to produce clear playbacks. While working on a CBS lunar-photography project for the National Aeronautics and Space Administration, Goldmark devised a high-resolution film that can carry millions of bits of electronic information. That film has led to an even more startling breakthrough. Goldmark and his colleagues have managed to treat black-and-white film with electronic color codes so that it will reproduce full-color images. When...
Captivating Experiences. Goldmark believes that initially EVR will be purely instructional-used in schools, hospitals and industries-if only for reasons of cost. Motorola will price the first EVR player units at nearly $800 apiece. Yet mass production could conceivably push the price down to a fraction of that and eventually lead to TV sets with built-in EVR units. "EVR will make education as compelling as TV entertainment," Goldmark insists. He points out that with EVR, a backwoods teacher could become an educational paragon, ordering lectures by Robert Lowell on poetry, by Zino Francescatti on the violin...