Word: goldrush
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Dates: during 2000-2009
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Women of the Goldrush...
...this is still America, and we are still free to decide. Grass roots bands thrive on listener support, and even the most hopeless MTV junkie has felt the goldrush thrill of hearing a no-name album and discovering that it is really, really good. Word of mouth is the advertising market of music that stands on its own, that refuses to be ignored. Simply put, if an album is worth owning, people will hear about it. Napster, for all its blatant disregard for the law, provided the most organized and extensive word of mouth forum on the planet...
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