Word: golds
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Dates: during 1990-1999
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...restaurant on a deserted block in San Francisco, talking about the business they are starting together. "We're so happy right now," Thomas says. "This is an adventure. We're jumping into the cold water, and it feels great." It's surprising that he doesn't go for a Gold Rush analogy, as people here tend to do once per conversation. Surprising too because of the label attached to people like Thomas, Luis and Amar--folks who leave stable jobs, pack up and head west to pan for Internet riches. They're called e-49ers...
...Thomas still don't have visas to work in the U.S., which is why they ask that their last names not be published. Their sense of possibility is so corny it's infectious. By the end of dinner, they are even using the right metaphors. "Everybody wants the gold," Thomas says. "The difference between this country and the next one is that here there's no penalty for failing. The thrill of taking part is far more important than whether you win or not. This happens once in a lifetime. Even if we don't make any money, at least...
...metaphorically stayed in front of that Apple II as Moore's law morphed it into a faster, better computer. Then came the Net. And after nearly a decade of wandering the techie wilderness, dabbling in desktop publishing and then gradually shifting into game design, the Schaefers struck gold with Diablo, the game that could be described as Quake meets Dungeons & Dragons. Then, in typical Silly Valley fashion, their company was bought out by a bigger company, which was bought by an even larger company. You know the rest...
First there was a gold card and a gold record. Then platinum records and cards. But Platinum's now a deodorant, so it's time to find a new prestige metal. We asked some experts...
...that in 1932, before 100 million shoes had shuffled through the room in its first nine years, the carpet had been light and buoyant, as if in entirely different colors. Out in the Grand Foyer, a regilded ceiling now gleams above; plummy new fabrics provide a frame for the gold-backed mirrors along the walls; and over the great staircase Ezra Winter's gigantic The Fountain of Youth has been restored to such dazzling color that for a moment one can almost forget what a truly dreadful painting it is--"a wormy intestine floating in a muddy cloud," a contemporary...