Word: goldwaterism
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On the big issues, no President's foreign policy is all that different from his predecessor's and neither candidate is calling for radical revision. Americans by and large don't want great swings in the conduct of foreign affairs, which is why a Barry Goldwater or a George McGovern...
While every vote counts, the power of Jewish ballots in a general election for President has been historically overstated. "For Jews, voting Democratic is like being circumcised," says William Helmreich, a City College of New York sociologist. "Neither is easily reversed. The Democrat gets 70% without blinking an eye. Barry...
NELSON ROCKEFELLER (1976). With Gerald Ford facing a challenge from Ronald Reagan for the Republican nomination in 1976, Rockefeller served as a lightning rod for conservatives, who had never forgiven him for opposing Barry Goldwater in 1964. Rocky tried to appease the right wing by attacking welfare "cheats." To no...
Negative commercials have run the gamut from benign to sledgehammer. Kennedy ran a tape of Eisenhower's inability to recall anything significant that Nixon had done as Vice President. In 1964 Lyndon Johnson became the first candidate to use the words of his opponent's challengers in the primaries, replaying...
"Weather vane" commercials, attacking an opponent's flip-flops, are a decades-old staple. Goldwater had changed his mind on a range of issues; Nixon said the same of George McGovern in 1972; and everyone this year will strike at his opponents' waverings -- and probably over the same issue, taxes...