Word: goldwaterism
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For his part, Goldwater will keep hammering away at U.S. failures abroad, particularly the costly, losing war in South Viet Nam. At home, he might be expected to profit from the civil rights issue. It will almost surely win him electoral votes in the South. In pre-campaign figuring, it...
But Goldwater has never counted on the backlash, or sought to take advantage of it. Rather, he has so far found his most effective domestic issue to be that of national morality. He made a big point of it in his Prescott, Ariz., kickoff speech last week. He argues for...
Goldwater hopes to project himself as a man of strong convictions, gruff and honest, who is challenging many of the basic assumptions about recent American life and can supply the moral corrective, while he pictures Lyndon Johnson as too unconcerned with traditional values to be able to restore the country...
It is the first order of business for any national candidate to establish a personal image that gives credibility to his stands on issues. He must also try to convince the American voter that his opponent is so wrong-minded, ignorant, incompetent, mendacious or just plain wishy-washy as to...
Prescott, Ariz., nestles in a mile-high bowl amid the pine-covered knobs of the Bradshaw and San Prieto mountains. It was there that Grandfather "Big Mike" Goldwater, the Jewish peddler, settled in 1875, laid the foundation of a prosperous family merchandising business. It was in Prescott that Uncle Morris...