Word: goldwynism
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Hollywood's famed Sam ("include me out") Goldwyn has warred for years against: 1) double features, 2) overproduction of movies, and 3) the English language. Last week he was happily fighting again, on a new front this time-Hollywood's method of marketing its product. Warrior Goldwyn complained that independent moviemakers, such as himself, are throttled by the monopolistic major producing companies (which control theatres grossing 70% of U.S. movie receipts) and theater chains (which control a substantial part of the rest). Independents are forced to sell their movies on a take-it-or-leave-it basis...
...Goldwyn wrath boiled over six weeks ago. He had dickered with San Francisco's McNeil-Naify Co. (100 theaters in California and Nevada), to show Up in Arms (TIME, March 13) on a percentage of the gross basis, which would be highly profitable to Goldwyn. McNeil-Naify offered him a lower flat-rental basis, which would be highly profitable to them...
...Attack. Goldwyn sent his scouts into Reno, where McNeil-Naify control the five theaters. But McNeil-Naify easily outmaneuvered them. When the Goldwyn agents tried to get an option on the State Auditorium, officials refused because it was a public building and could not be rented to private enterprise for profit. Then the Goldwyn men leased the El Patio ballroom, alongside the Southern Pacific railroad tracks. Reno's Fire Chief, George M. Twaddle, regretfully informed them that their portable projection booth did not conform to Reno's fire laws. They tried to rent a parking lot, planning...
...Samuel Goldwyn was named a defendant in a $50,000 damage suit by blonde Cinemaspirant Lorraine Miller, who charged that he had damaged her reputation, lessened her earning power. Her claim: he had distributed to servicemen, without her consent, a scantily clad picture postcard of her under the name of "Diana Mumby, Samuel Goldwyn's Most Cuddlesome Blonde...
...Students of metaphor-mixing compared him to Philadelphia's famed ex-Councilman Charles Pommer, a slapdash stylist with a less subtle ear ("I have always been man enough to stand on my own two shoulders"-TIME, Nov. 20, 1939). He was also ranked with Hollywood's Samuel Goldwyn, an executive whose high-salaried writers are often suspected of improving on the Goldwyn quotations ("They are always biting the hand that lays the golden...