Word: goldwynism
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...Major ones: Selznick International, Metro-Goldwyn-Mayer, Hal Roach...
Madame X (Metro-Goldwyn-Mayer). Her old hat fetchingly refurbished with the latest Hollywood chic, Madame X is making a valiant cinema comeback with her famed somersault-from-grace routine, conceived for her almost 30 years ago by French Playwright Alexandre Bisson. Last Madame X in pictures was Ruth Chatterton (1929). First produced on Broadway in 1910, revived in 1927, the play has been filmed thrice as Madame X, often approximated under other titles. Hiding her ''shame" under the historic pseudonym this time is Gladys George, stage veteran and no cinemamateur...
...previous 50% of film-rights share, cutting the play manager's accordingly. Hollywood, accustomed to making the manager a dummy figure and further controlling play property destinies by entering into noncompetitive bidding accords with other studios, promptly stopped backing plays. Simultaneously seven studios (Warner Bros., Universal, Metro-Goldwyn-Mayer, Twentieth Century-Fox, Paramount, RKO-Radio, Columbia) set up the Bureau of New Plays, with canny Theresa Helburn (see p. 55) at the helm, offered advances on royalties, fellowships; hoped to corner young talent. Now in its second year, the Bureau has paid awards, but has so far found...
Hungarian Bus-Fekete, onetime architect, is now one of Europe's most successful playwrights, is under contract to Metro-Goldwyn-Mayer...
...City (Metro-Goldwyn-Mayer). Luise Rainer and Spencer Tracy in a lively but sporadic film featuring a Manhattan taxi war, climaxing in one of the fastest free-for-alls yet screened...