Word: goldwynism
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...back the moviegoers lost to TV, and 2) make fans out of the occasional moviegoers. With pay-as-you-see, a whole family could see first-run pictures for only a dollar or so, v. the $2 to $4 it now costs (often plus baby sitter). Said Sam Goldwyn: "Paid television must come'." Movie theater owners naturally disagree, along with 20th Century-Fox's Spyros Skouras, who thinks that CinemaScope and other new projection systems can lure the public back to the movie box office...
Esther Forbes has spent her writing career (28 years, eleven books) spading up the New England past. One of her books (Paul Revere and The World He Lived In) took the 1942 Pulitzer Prize in history; another (The Running of the Tide) won the 1947 Metro-Goldwyn-Mayer $150,000 novel contest. Regional devotion comes naturally to Esther Forbes, daughter of a pre-Revolutionary Massachusetts clan, one of whose 17th-century members died in jail while awaiting trial for witchcraft. There is little witchcraft, unfortunately, in Author Forbes's latest novel, Rainbow on the Road, and the plot...
...movies' Sam Goldwyn, who hired him for Hollywood's first full-scale ballet (in 1938's Goldwyn Follies), calls him "the greatest choreographer we have in this country." and adds: "I don't think he has $10 to his name." In 1951 Goldwyn engaged him, at a sturdy fee, for the ballet in Hans Christian Andersen, only to have Balanchine beg off: too busy with ballet at City Center...
Cinemogul Sam Goldwyn got off a letter to Eric Johnston, president of the Motion Picture Association of America. The subject vibrated sympathetically on the very purse strings of Goldwyn and his fellow moviemakers: screen censorship...
...Wrote Goldwyn: "I believe the time has come ... to bring the Production Code up to date . . . Today there is a far greater maturity among the audiences than there was 25 years ago . . . Unless the code is brought reasonably up to date, the tendency to bypass it, which has already begun, will increase. This can lead to excesses...