Word: goldwynisms
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...equally high plane is the rest of General Lee's executive background. His public-relations officer, Colonel "Jock" Lawrence, used to be Samuel Goldwyn's pressagent. In England General Lee travels in a large black limousine with red leather cushions. Before the invasion he often went on inspection trips in a private train -actually assigned to General Eisenhower, who had little use for it-which had two cars for automobiles, two for staff, dining and conference rooms and various utility cars...
...Regional Property Control Officer at Rome, reported home that 40 American firms with Roman investments representing some $30,000,000 had spent the whole war in Rome in the best of health. The firms included'' American Express, Otis Elevator, International Business Machines, General Electric, Eastman Kodak, Metro-Goldwyn-Mayer, Warner Brothers and a dog track...
Counterattack. In desperation, the Goldwyn forces finally built a platform outside the El Patio ballroom. They hoped to get around the fire laws by showing the movie through the window. McNeil-Naify promptly threatened to bring suit because the platform blocked the sidewalk, and took splashy newspaper ads to point out that Reno moviegoers must now suffer the indignity of "uncarpeted floors . . . the whistle of freight trains . . . static in the sound system...
...wily Goldwyn then executed a dazzling maneuver. He announced that the first night's receipts would be handed to the local Camp and Hospital Service Committee. Official Reno opposition vanished. Then Goldwyn had only to import a non-inflammable film (cost: $1,000) and build a false wooden floor in the dance hall so that 400 borrowed chairs could be nailed down to conform to building laws...
...Winner? Last week Goldwyn, trailing publicity men and photographers, arrived in Reno to help drive the last nail into the floor. Antimonopolist Mary Pickford, who helped found United Artists in 1919 to fight the big distributors in early Hollywood days, drove the nail herself. That night, Up in Arms opened triumphantly...