Word: golfed
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Dates: during 1980-1989
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Twenty years ago, a morning on the golf course was a political statement. To the tune-in, drop-out generation, golf meant Bob Hope and his U.S.O. tours, neatly pressed clothes, graying hair trimmed high around the ears and cut well above the collar. Country-club golf was a symbol of everything the young held in contempt, a bastion, perhaps the last, of the back-slapping big business deal. Golf was something for Dad, but not for the new generation...
What a difference two decades make. Golf seems destined to be the game for the 1990s. Business, on and off the links, is booming. Some 23 million golfers last year teed off at 13,626 courses in the U.S. -- up 30% from 1985. They spent $15.6 billion on equipment, clothes, fees, lessons and resort travel, with the average duffer shelling out $675 each year. Industry analysts predict that annual sales will double by the end of the next decade. The sport supports no fewer than four major magazines: Golf Magazine, Golf Digest, Golf World and the phenomenally successful Golf Illustrated...
Retailers are scrambling to pluck some gold from the green. Sales from K mart's spruced-up golf line this year will top those for either tennis or exercise equipment. Wilson Sporting Goods' golf-clothing sales have more than doubled since 1985, to $11 million annually. In California off-course golf shops like the Roger Dunn franchise seem to be sprouting on every corner. Says Dennis Davenport, executive director of the Chicago District Golf Association: "Anyone in the industry who is not doing well is doing something wrong...
...computers rather than from mock-ups made of cardboard or clay. Last year the entire line of Coca- Cola soft drinks was redesigned around a new logo -- a project that would have taken twice as long had it not been done by machine. Timex wristwatches, Ping golf clubs, Reebok sneakers and Volvo station wagons are all created on graphics workstations. Volvo even uses a satellite hookup to connect its design computers in California with its manufacturing computers in Gothenburg, Sweden. If a new model does not leave sufficient headroom to accommodate the average American driver, the computer in Gothenburg...
...Harvard golf team participated in the New England Division I Championships at Quidnessett Country Club Thursday and Friday. The Crimson placed 11th out of 15 teams with 336 strokes the first day and 344 the second to finish with 680 strokes...