Word: golfed
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Dates: during 1980-1989
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Such corporate giants as AT&T, Shearson Lehman Hutton and Toyota are catching a ride on the golf cart. Prizes offered by the corporate sponsors of Professional Golfers' Association tournaments are expected to top $63 million this year, up from $31 million four years ago. Says Gee Winands, advertising manager for Sunkist Growers, which annually earmarks about $200,000 for the Ladies Professional Golf Association tour: "We get brand-name exposure by sponsoring the 'Quiet Please' paddles. Every time they hold them up, well, you can't get that kind of exposure from regular advertising." Corporations love golf, says Susan...
...industry has worked harder at wooing golfers than the hotel and resort business. As astronaut Alan Shepard showed in 1971 with his six-iron shot on the moon, golfers will go to practically any extreme to try out a new course. According to the National Golf Foundation, players spent nearly $8 billion of their golf outlays last year on travel. Marriott Hotels and Resorts, based in Bethesda, Md., currently operates 18 golf getaways in the U.S., plans to open another in Hauppauge, N.Y., this fall and has three more on the drawing board. "If we don't have golf...
...Golf today is not the same game that First Putter Dwight Eisenhower played in the 1950s. Back then, says David Ferm, publisher of Golf Digest, "it was perceived as a game for fat, rich, old white guys." Today 40% of the 2 million newcomers are women, and club pros see an increasing number of African Americans and Hispanics concentrating on 10-ft. putts. Golf is also appealing to a younger crowd. And it shows. Myrtle Beach, S.C., for example, has evolved from a secluded, two-course resort town into a family golfing Mecca with 49 public and ten private links...
...golfers the chance to probe an associate's psychological strengths and weaknesses. Does the person blame himself or his caddy for a bad slice into the woods? Is she a club thrower or a pouter? Says Hollis Stacy, 35, who has won more than $1.3 million in Ladies Professional Golf Association tours: "If you find people who cheat at golf, chances are they cheat at life." Sports agent Mark McCormack in his best seller What They Don't Teach - You at Harvard Business School warns executives about character traits seen on the green. How a business associate handles the "gimmes...
...clubs used for driving and for long fairway shots are still known as "woods," but they strike truer now because they are made of metal. And the balls have been redesigned as well. Early last year Wilson Sporting Goods hired Gail Jonkouski, a former NASA engineer, to design a golf ball that would fly farther and straighter than balls then in use. With the help of a computer, Jonkouski rearranged the dimples on the balls to reduce air friction...