Word: golfed
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Dates: during 2000-2009
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Visit any public or private golf course, any day of the week, and you'll spot the same things. Manicured trees and flush fairways. Ecstatic fist pumps, as hacks somehow chip it near the cup. Displays of intense frustration, as the scratch golfers blow 4-ft. putts...
...Most of all, you'll see guys. Lots and lots of guys, in ill-striped shirts, in ill-fitting pants and with ill-considered caps on their balding heads. To combat this mass of masculinity on the nation's golf courses, a growing Las Vegas-based company called Play Golf Designs has started a fairway-beautification project. Founded by Nisha Sadekar, a former LPGA prospect, Play Golf Designs offers a simple service. For a substantial fee, one of the company's roster of beautiful female professional golfers will play a round or two with you and your co-workers...
...advocates. Two women, standing back to back in high heels, tight sleeveless shirts and black shorts shorter than a tap-in putt, greet visitors to the company's website, PlayGolfDesigns.com. "Whenever anyone, including the athletes themselves, chooses to portray female athletes in other than sport-appropriate attire on the golf course, like these two golfers on the fairway, they're selling a sexual stereotype, not a skilled professional golfer," says Donna Lopiano, former CEO of the Women's Sports Foundation and the current president of Sports Management Resources. "It offends me as a woman and fan of women's professional...
...website's home page reads, "Redefining the World of Golf Entertainment." At first glance, it's easy to wonder if the site is advertising some kind of golf-escort service. Are marketing ploys like Play Golf Designs setting women's sports back a decade or two? "When women athletes are treated as sex objects, it runs contrary to the spirit of equality that laws like Title IX are intended to promote," says Jocelyn Samuels, vice president for education and employment at the National Women's Law Center. (See the top 10 female sports heroes...
...While the Play Golf Designs pros won't actually wear high heels as they shoot a round with your clients, don't expect khakis and a cardigan. The fashion tastes of each woman differ, but a few have indeed dressed on the course like spring-break barmaids. To Sadekar, the attire is part of the attraction, and everyone just needs to lighten up. "Look at what the women's tennis players get to wear," she says. "Unfortunately, as golfers we get shafted. Khakis just aren't cool...