Word: golfed
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...uncomfortably lodged between the patently ridiculous and the irritatingly straight-faced. “Sing Now” carries a strong summer-camp feeling of petty drama. But beyond the carpe diem attitude improvement, the film contains little real character development. Between entertaining romps like a stoned Frisbee golf game and sex fantasies about a Swedish nanny, “Sing Now or Forever Hold Your Peace” tries and fails to be serious...
...allure of pretty women in candy-colored outfits has boosted interest in the sport. While the numbers still pale in comparison with men's golf, attendance at LPGA events rose 5% in 2006, and it's up 10% since 2001. Daily average television viewership for LPGA tournaments broadcast on cable (not including the Golf Channel) reached 417,000 households in 2006, up 59% from 2005, while network viewership last year rose 14%, to 1.7 million households. "The numbers are small, but the percentages are large," says Bivens. Women's golf is one of the few sports that can boast double...
...growing the sport internationally as well as capitalizing on impressive U.S. results: of the first six tournaments this year, Americans won five; Ochoa captured the sixth. "What's going on is eerily similar to when women's tennis blew up a decade ago," says John Mascatello, president of SFX Golf. After years of a few players dominating, the arrival of the Williams sisters spawned a Tiger Woods effect, heightening global competition. Today, Asia is the fastest-growing sector in TV, with women's golf in Japan garnering double the ratings of the men. That's one reason Honda...
...opposed to licensing them, the LPGA earns money from ticket sales, food and merchandise. The plan is still a long iron from success. LPGA tournaments have to buy network time, sell their own ads and cover production costs. But the LPGA underwrites half those expenses for ESPN and the Golf Channel, ensuring that all tournaments are televised...
...kids on the tour, thoughts of retirement are worth a giggle. Pressel had other issues. The week after her big victory, she played poorly--Lincicome won the Ginn Open. But one bad week isn't going to set her back. "That girl is tougher than a nickel steak," says golf pro McNamara. And so is Boss Bivens. They are ready to tee up a new game...