Word: golfed
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Thwack. Almost every time he hit a long iron, Charlie McPhee would hear the dread sound of a golf ball headed for trouble. Thwack. Instead of hitting the ball solidly in the blade's sweet spot, he would catch it slightly forward, on his club's toe. "I was sick of hearing that sound," he says. "I would hear it in my sleep...
...enough to drive McPhee, a Los Angeles--based real estate developer, to take drastic action. On Valentine's Day he plunked down $7,500 for a three-day intensive golf fantasy camp at the Titleist Performance Institute (TPI) in Oceanside, Calif. "They are the top of the chain when it comes to breaking down your swing," he says. And break it down they did. McPhee was filmed, hooked up to electromagnetic sensors, put through a fitness and flexibility challenge and even asked about his eating habits. And, oh yes, he hit bucketloads of balls...
Back in 2004, TPI was one of the first centers to give mere mortals the same in-depth analysis and custom fitting that are available to tour pros. But increasingly, golf manufacturers are realizing that opening their knowledge vault to a wider audience not only makes good marketing sense (can any avid golfer visit a clubmaker and not walk away with at least one new toy?) but also allows hackers to improve their game quickly. In January, Callaway, based in Carlsbad, Calif., introduced its VIP Experience, a two-day golf immersion and pampering program featuring the experts who work with...
With the number of players taking up the game remaining flat, at 2 million to 3 million annually over the past 15 years, and with newcomer Nike Golf whacking away at their market share, established companies like Callaway, Titleist (owned by Fortune Brands) and Taylor Made (Adidas Group) are eager to find new ways to broaden their base and grab a larger portion of the nearly $5 billion that golfers spend each year on equipment. That's where in-depth analysis and customized fitting can help. Not only can participants try the latest products--like Titleist's triangular D1 driver...
...host to a "galactic get-together" on Necker Island. Beer and wine are being consumed like so much rocket fuel. Sushi floats in on a boat--to the middle of the pool. (Swimsuits required!) There's a casino party one night, a tennis tourney in the pouring rain and golf off the top deck of Branson's Balinese-inspired house on the hill--which you can do when you own the whole joint...