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Making an extraordinary appearance before the press in Ponte Vedra Beach, Fla., Tiger Woods on Friday morning spent more than 13 minutes apologizing for his sexual affairs, while remaining vague on his plans for returning to the PGA Tour. "I do plan to return to golf one day," he said. "I just don't know when that day will be." (See a brief history of the Tiger Woods scandal...
...felt discordantly self-serving. I don't think he's done with the confessionals, though - he'll need to answer real questions, from someone. (Tiger: Call us anytime.) He can't keep giving prepared, rehearsed speeches under soft lighting. So how long do you think he stays away from golf? (See if Tiger Woods' apology was a game changer...
...seems to me that there's never a timeline on any sort of addiction treatment. You can go through a prescribed treatment period, get clean, so to speak, as he seems to have done, but you are not necessarily cured, if that is the word. I wonder, will golf be part of the therapy or simply the goal at the end of it all? In saying that he might return this year, Tiger sounded like a man who is desperate to return but who understands that he has a lot of work in front of him to get back...
...seem clear: He may say he is committed to change, but he can only change so much. He's never going to be a warm, sympathetic and likable figure - and he is still surrounded by the same handlers who enable his worst traits. The sooner he gets back to golf, the better, but from the sound of this statement, you're right ... it may be a longer absence than most of us (and certainly the PGA Tour) anticipated...
Woods' brand and golf game were built on his machine-like qualities. He was the guy who delivered the same result over and over. At his sport and in his business dealings, he was flawless, unfailing, programmable. So when his private behavior proved that he had huge, gaping weaknesses, both Woods the human and Woods the moneymaking machine took a big hit. Will his apology on Friday turn that around? The answer seems to be twofold. The man may now be forgivable, but the brand still needs a lot of oiling. (See pictures of Tiger Woods' press conference...