Word: golfed
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...Heuer The Swiss watchmaker, a unit of Euro luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has said that "in light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with Tiger Woods ... regarding our long-term relationship." Translation: We're waiting to see if this gets worse. Tag removed Tiger placards from stores across Australia (a big golf market), although the company insists that move was unrelated to the scandal. Tag headlines a group of companies whose association with the legend...
...scandal surrounding golf icon Tiger Woods has put sports marketers in the rough. They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life. And there's the prospect of yet more allegations after they've affirmed their support...
...ominous. "We are presently evaluating our ongoing relationship," the company said. Says Ganis: "AT&T has to be a little nervous. The company is reaching out to a broader, more Middle American demographic than some of the others." AT&T offers a commodity, phone service, and Tiger's golf bag is basically a billboard for it. This is one company that can probably afford to drop Woods from its roster...
...razor brands (unless, perhaps, he endorses Bic out of spite). Yet Procter & Gamble, Gillette's parent company, is no fan of controversy. "P&G is known as being a traditional, conservative company," says Sturner. Plan on seeing more Roger Federer - and no Tiger - while he takes his hiatus from golf...
According to Yesawich, Oasis is tailor-made for first-timers--hence the park, the golf, the shows. "Getting them on the ship is the big hurdle," says Brown. "So the way to get a ton of them up the gangplank is to make it as much like land as possible." Apparently, irony floats...