Word: golfed
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...afternoon in late October, Whitman, 53, was pulling all the jingles out, like clubs from a golf bag. It was the sort of performance that the former CEO of eBay - and newcomer to the whirlpool known as electoral politics - has become almost slick at delivering. She was standing on a platform, microphone in hand, at the edge of a beautiful garden in the wealthy desert enclave of Rancho Mirage, a town described as a "hotbed of GOP cash" by an attendee. She is no longer the frumpy corporate mascot who was once photographed in a beige turtleneck and high-waisted...
...Woods play again? If he's true to his word and is indeed taking this indefinite leave to save his family, he might not tee up for a very long time. He clearly has a lot of work ahead of him. Tiger's absence is a horrendous development for golf. In a down economy, the sport is already hurting for sponsors. Without Woods, they won't come rushing through the ropes. But Tiger's decision is not the death knell many might suspect. Yes, golf ratings often get sliced in half when Woods doesn't play in a tournament...
...Tiger's absence. Will an announcer like NBC's Johnny Miller, not known for pulling punches, be candid about Tiger's off-course woes? What will other players have to say? Or will the networks just choose to ignore the scandal? That would be a silly strategy, because 1) golf audiences are not stupid, and 2) the golf media really have no reason to fear Tiger's wrath. In the past, the networks needed Woods way more than he needed them. Now Tiger can use all the help he can get. He's in no position to throw media fits...
...golf fans need to find a backup plan. Woods attracted many fans to the sport. Will they be content to totally abandon the game just because he's not on the fairway? Is it beyond the realm of possibility that these same Tiger fans, who have grown to appreciate the sport as well as the superstar, will seek out other players to pull for? A Phil Mickelson? A talented young American like Anthony Kim? Of course, no other player has the charisma or talent of Tiger. But while Woods is away, fans may rehearse a golf life without...
...would cancel, reduce or suspend their business relationship with Woods if he were currently their celebrity endorser. After news of Tiger's intentions broke, AT&T, the golfer's bag sponsor, said, "We are presently evaluating our ongoing relationship." Not exactly a ringing endorsement. Nike, which built its entire golf business around Woods and thus has the most to lose from his failings, is still sticking by him. "He and his family have Nike's full support," the company said...