Word: golfed
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They call this approach captive marketing, and it's flourishing not only in rest rooms but in elevators, stores, movie theaters and taxis. Technology enables companies to reach you where you shop, on the golf course or even on a commuter bus. While you might view a two-minute elevator ride as a rare moment for quiet reflection, advertisers see it as a time when no one else has your attention. When you call your bank to activate your credit card, you get put on hold and pummeled with ads for the bank and its marketing "partners," who know that...
RECREATION SPOTS Major corporations have sponsored sports tournaments and entire sports stadiums. Taking this trend to the micro level, they can now sponsor individual holes on a golf course. ProLink, a company based in Tempe, Ariz., has mounted screens in 21,960 golf carts on 305 public and private courses around the country. Using GPS technology, the screens display static ads for the sponsoring company as a golfer approaches the tee box of a particular hole, as well as distances and tips on how to play the hole. One hopes that a clothing company will soon provide style tips...
...Harvard golf has] been a really great experience,” Kuchefski said. “I’ve loved it. Playing with a whole new set of people has truly been awesome...
...Kuchefski, it was her last tournament in a Crimson uniform. A visiting student from Amherst College, she studied at Harvard for one year and is returning next year to complete her college career back in western Massachusetts, where she will play Division III golf...
After finishing behind Dartmouth two weeks ago at the Brown Spring Invitational, the Crimson hoped to one-up the Big Green by placing higher in its most prestigious tournament of the year. In a women’s golf league dominated by Yale, Princeton and Brown, Harvard and Dartmouth have developed their own rivalry. It has become so contested, in fact, that a trophy has been created and is given to the team that finishes higher in each week’s tournament...