Word: golfed
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...level, the surplus matters because anyone who has ever tried to run a household or a small business understands the core issue: being disciplined enough to keep spending in line with income. "I run a business on a budget," says Jay Fox, 42, executive director of the Arkansas State Golf Association. "If our surplus was disappearing, it would be of concern...
...Williams sisters, nods her head. "Wow, Serena is really competitive. We used to think it was funny because she was too emotional. But I guess it's not funny anymore." Even Serena admits it's a problem off the court. "It's not fun because no one wants to golf with me," she says...
Besides their outer toughness and the sister stuff, their appeal lies in the fact that they're the newly admitted blacks in the country club--much like Tiger Woods in golf--and they're handily beating the white folks. Their presence has expanded the tennis fan base. Blacks are now more than twice as likely to identify themselves as avid tennis fans as whites...
...earning a seven-figure salary and bonuses, he was denied membership at a country club near his New England home. Fireman assumed the club turned him down because he is Jewish. He didn't fight for entry; he bought his own country club, decked out with an 18-hole golf course, an Olympic-size pool and tennis courts. That helps explain why he identifies with stars like Iverson and Williams, who fit the mold because they break it. They aren't heroes like Tiger Woods, but they attract attention. And they have the stuff of greatness, which means big rewards...
...turned down deals with the NFL and NBA because the licensing business has never been--and never will be--profitable. Instead, Nike's path to the future has shifted from building brand awareness (it hardly needs that now) to gaining a stronger foothold in growth markets like soccer and golf. Adam Helfant, Nike's global sports marketing director, estimates that $50 million in annual revenues will probably come from Reebok's NBA deal--not worth Nike's energy: "That's two months' worth of Jordan business...