Word: golfed
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Person of the Week HOT AIRNESS Everyone's got a Michael Jordan un-retiring rumor?Sports Illustrated, Washington Wizards' owner Abe Pollin, even golf buddy Mario Lemieux?and he's been playing some pickup ball. But why would M.J. diminish his legend just so the Wizards can lose by fewer points...
...Oriental roles, the likes of Keanu Reeves, Dean Cain and Phoebe Cates play leading men and women, not just the token Asian. East and West have met, and the simple boxes we use for human compartmentalization are overflowing, mixing, blending. Not all of us can win four consecutive major golf titles, but we are, indeed, more like Tiger Woods with every passing generation...
...Ambient's parameters are limited only by the boundaries of imagination. The common denominator is slapping ads in unexpected places: gas-pump nozzles, supermarket floors, shopping carts, the sides of trucks - even inside golf holes. And technology is giving marketers even more opportunities: interactive TV screens in the backs of taxis, moving 3-D images that can be printed on posters and postcards, machines that produce 3-D holographs of products and logos that seemingly morph into one another and hover in space. Sometimes the forms mix. London agency The Media Vehicle uses 3-D effects to produce cart-stopping...
...parents also view chess as an activity with social benefits. You have to be a graceful loser--and winner--in front of peers. Plus, the game is fairly democratic. You need a certain build to try out for the football team or a certain amount of money to play golf, but chess cuts across racial, economic and gender barriers. All you need, besides an opponent, is a board and 32 pieces...
TaylorMade-Adidas Golf, a leading golf-equipment company based in Carlsbad, Calif., found that when its traveling sales reps showed up at local pro shops, they spent an inordinate amount of time on their visit just checking on inventory and handling paperwork. The main reason TaylorMade wanted them in the field, though, was to talk to the pros and sell new merchandise...