Word: golfed
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...time when consumers are cutting back on discretionary purchases, you'd think that new footwear would be sacrificed for savings. You'd also reason that expensive forms of recreation might also see a downturn. Golf, for example, is a game that more Americans are learning to live without...
Given these dynamics, wouldn't this be the absolute worst time for a company to enter a business that combines two ailing industries: namely, the golf shoe business? Not so, says GEOX, the fast-growing Italian shoe company whose breathable, casual footwear have developed a loyal following around the globe. On Wednesday April 1st, GEOX announced that it's entering the golf game; the company is launching its first line of shoes for the weekend duffers. GEOX is betting that its "NET System Technology," which utilizes an actual net inside the shoe's sole to help keep a golfer...
...shoes, has suffered in the recession, athletic shoes have not taken as hard a hit. In fact, after the $17.5 billion U.S. athletic footwear market saw flat sales in '08, sneakers are actually up 6% so far this year, according to SportsOneSource, a research firm. Further, while the overall golf business is stuck in the rough - U.S. equipment sales, for example, have dropped 9% this year - spikes have sold relatively well. In the United States, the $500 million golf shoe market was actually up 3% in 2008, and it has risen 1% this year...
Southern California was the spring break destination of choice for the women’s golf team, which showed it could handle the heat just fine. The lone East Coast representative in a battle of California schools, the Crimson competed in the Desert Individual Classic last Friday and was by no means left out in the cold. Taking on players from Stanford, UC Berkeley, UC Davis and UCLA, the Harvard contingent held its own in the 18-hole individual tournament, held at the famed Stadium Course at La Quinta, a par 72, 6,166-yard course. Two Crimson golfers placed...
...league has modest expectations - Antonucci is shooting for an average attendance between 4,000 and 6,000 fans per game. But WPS is also launching within a crowded sports calendar: March Madness, the NBA stretch run, NHL playoffs, the start of baseball, and the upcoming Masters golf tournament are grabbing fans attention. Soccer is busy, too with MLS in full swing and the U.S. men's team in World Cup qualifying. Somehow, the WPS has to break through. "The league really has to catch fire early," says David Carter, executive director of the Sports Business Institute at the University...