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...advisers, marketing experts and other support troops are employed to manage his money, his personal needs and his vastly lucrative image. Borg has not quite reached the dizzying heights of Arnold Palmer, the top earner in all of sport, who has made roughly $60 million in his career from golf and business ventures. "But he's getting closer," says Mark McCormack, founder and president of Cleveland-based International Management Group, which choreographs the schedules and handles the financial affairs of more than 400 athletes, including both Palmer and Borg. Says McCormack: "I have never come across an athlete...

Author: /time Magazine | Title: Sport: A Word from the Sponsors | 6/30/1980 | See Source »

...lowering afternoon sun, Jack Nicklaus strode up the shadowed fairway toward the 18th green at New Jersey's Baltusrol Golf Club. The crowd began to surge and roar, cheering each step and move of the man who was leading the U.S. Open. It had been a long time since Nicklaus had heard the sound...

Author: /time Magazine | Title: Sport: Comeback Jack | 6/30/1980 | See Source »

...cancelled, their efforts have been blighted. Not that the pursuit of athletics is not an end in itself; but the pursuit of amateur athletics in the face of adversity carries high costs and offers meager returns. This summer we will focus on the pennant races and the tennis and golf tournaments while the amateurs fade into oblivion. They face a disgraceful fate, those who will not complete in Moscow: they are not news...

Author: By Laurence S. Grafstein, | Title: A Summer With Few Smiles | 6/27/1980 | See Source »

...around the turn of the century-with crystal vases and plush cushions, Grandma's old electric had all the sex appeal of a limp handshake. Henry Ford's flivvers and gushers of cheap Texas oil eventually drove electric vehicles off the American road and onto the American golf course, where most of them...

Author: /time Magazine | Title: Science: Volts Wagon Does It, Again | 6/16/1980 | See Source »

...scientific revolution's tendency to quantify and rank everything. The preoccupation with records, and the breaking thereof, pervaded sports early in this century and spread, much too quickly, to virtually every other field of endeavor. A North Carolina youth, Lang Martin, holds the record for balancing golf balls vertically: he stacked up six of them. A Northeast Louisiana University student, Arden Chapman, caught in his mouth a grape thrown the longest distance-259ft. It is easy to understand the performer's urge to do the improbable, the difficult, the unique, the best. Claiming a record, any record, provides...

Author: /time Magazine | Title: Time Essay: The Human Need to Break Records | 6/16/1980 | See Source »

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