Word: golin
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Dates: during 2000-2009
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...Maxim left a pile of bullet-ridden corpses of competing magazines and spawned such raunchy followers as FHM, which, like Maxim, tried to Americanize the British "lad mag." But the most glaring ratification of Maxim's success came last spring, when the Conde Nast magazine empire brought in Golin to edit the archrival young-men's magazine Details. So it was all the more stunning when last Monday, less than a year into the hot editor's tenure, Conde Nast president Steve Florio told a hastily convened Details staff to clean out their desks by Friday, confounding staff members...
...needs big cojones to stay on top in the vicious field of men's-magazine editing today. More important, he needs big hooters. Mark Golin had both. As editor of Maxim, founded in 1997, he audaciously jettisoned the literary pretense and fashion froufrou of traditional men's mags, hanging a promise of SEX--SPORTS--BEER on the cover like a neon sign on a strip club. There were dirty jokes, a winking attitude and girls, girls, girls, proffering their ample bosoms in bikini tops and less. Shockingly, young men showed up in droves. "Maxim came...