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Word: goo (lookup in dictionary) (lookup stats)
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Heinz reportedly chose Kermit's favorite hue from a palette of "alternative" colors because, in the words of a company spokesperson, "it has a little more kitchen logic." In other words, it shouldn't be too difficult to associate a bottle filled with green (rather than blue or orange) goo with food you might actually want to consume...

Author: /time Magazine | Title: Green Ketchup? Please, I'm Trying to Eat Here | 7/10/2000 | See Source »

...very long, as various models of biological and nanomolecular computing are looming rapidly in view. Rather than plug a piece of hardware into our gray matter, how much more elegant to extract some brain cells, plop them into a Petri dish and graft on various sorts of gelatinous computing goo. Slug it all back into the skull and watch it run on blood sugar, the way a human brain's supposed to. Get all the functions and features you want, without that clunky-junky 20th century hardware thing. You really don't need complicated glass to crunch numbers, and computing...

Author: /time Magazine | Title: Will We Plug Chips Into Our Brains? | 6/19/2000 | See Source »

...there is another argument against the need to implant computing devices, be they glass or goo. It's a very simple one, so simple that some have difficulty grasping it. It has to do with a certain archaic distinction we still tend to make, a distinction between computing and "the world." Between, if you like, the virtual and the real...

Author: /time Magazine | Title: Will We Plug Chips Into Our Brains? | 6/19/2000 | See Source »

...this world, there may be no need for the physical augmentation of the human brain, as the most significant, and quite unthinkably powerful, augmentation will have taken place beyond geographic boundaries, via distributed processing. You won't need smart goo in your brain, because your fridge and your toothbrush will be very smart indeed, enormously smart, and they will be there for you, constantly and always...

Author: /time Magazine | Title: Will We Plug Chips Into Our Brains? | 6/19/2000 | See Source »

...than keeping babies' bellies full, and mothers go to great lengths to get the job done. After one type of Australian spider lays her eggs, she lives barely long enough to see her young mature. Then she positions herself among them and slowly liquefies, transforming herself into an edible goo that gives her babies a nutritional kick start in life. The very idea of mammalian metabolism is a subtler case of maternal self-sacrifice. An organism taking in precious calories and then giving them away in the form of milk directly defies the me-first rule of all animal survival...

Author: /time Magazine | Title: What Mother Nature Teaches Us About Motherhood | 5/8/2000 | See Source »

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