Word: gooch
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Dates: during 1990-1999
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...raining. Flooding, to be precise. But business is as brisk as ever at Mrs. Gooch's natural-foods market in West Los Angeles. As usual, traffic is backed up along Palms Boulevard as drivers wait for a spot in the store's parking lot. Inside, crowds jam the supplement section, which gleams with row upon row of small, white-capped vials. Here the true believers in the gospel of vitamins linger over labels, comparing brand names and dosages, trading health sermons and nutritional arcana. They discuss the relative merits of Buffered C and Lysine, as opposed to Bio-C Plus...
Maryanne Latimer is among the faithful. A middle-age massage therapist, she has been plagued by chronic fatigue syndrome and has therefore expanded her usual menu of vitamins and minerals. She shops at Mrs. Gooch's about once a week, in addition to other vitamin shops. "I take tons of vitamin C and E," she admits, plus calcium and a daily vitamin-mineral complex. Recently she added to her regimen three tablets a day of pantothenic acid (a lesser-known vitamin) "to help me wake up." Basically, says Latimer, "I'm looking for anything to make me feel better...