Word: good
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Dates: during 1930-1939
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...crowd of 1,500 in seesawing shrieks of delight and dismay before young McDaniel won the match and title, 6-4, 6-4, 6-4. Besieged by dusky damsels, Champion McDaniel was swept off the court, signed his autograph until his hand was numb. They all thought he was good enough to represent the U. S. on the Davis Cup team...
...most prosperous of all Hearst magazines is Good Housekeeping. Pioneering in insisting on respectable advertising copy, it has grown buxom from advertising brought in by the seals of approval it issues to manufacturers and by its money-back guarantee to consumers. This week the Federal Trade Commission filed a complaint against Hearst Magazines Inc., charging Good Housekeeping with "misleading and deceptive acts and practices in the issuance of guarantys, seals of approval and the publication in its advertising pages of grossly exaggerated and false claims for products advertised therein." Further charges...
...That up to Jan. 1, 1939, Good Housekeeping operated a shopping service through which readers could buy articles advertised in the magazine. "This shopping service [now discontinued] was advertised as being a free service for the convenience of readers, when in truth and in fact, Good Housekeeping received substantial commissions from sellers of all merchandise sold...
...That in using the statement "Guaranteed by Good Housekeeping as advertised therein," certain advertisers, with the knowledge and sanction of the magazine, have [blurred] the words "as advertised therein." Thus the magazine "acts in conjunction with such advertisers in misleading and deceiving . . . the public...
...Good Housekeeping Magazine has refused to sign a cease-and-desist stipulation as submitted by the Federal Trade Com mission containing charges that we contend are untrue. . . . Signing the stipulation would have disposed of the matter. We have long felt, however, that many advertisers have unwisely signed damaging stipulations merely to avoid public embarrassment, legal expense, or inconvenience. This we decline to do. ... In no single case . . . was the Commission able to show that Good Housekeeping had failed to carry out its guaranty, which has been in existence for over thirty years...