Word: good
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Dates: during 1930-1939
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...Krock laid alarmed hands on a little typewritten document by Stuart Chase. It was called Preliminary Suggestions for Standardizing Terminology, or First Aid to the Layman. Mr. Chase had prepared it for SEC's Temporary National Economic (antimonopoly) Committee. Its purpose was to prime Government examiners to use "good" words, avoid "bad" ones-the better to propagandize the New Deal. Excerpts...
...Savings is a 'good' word, tenderly regarded in the folkways. ... If savings are not invested, they become hoardings, or idle money. . . . Investment is a 'good' word. . . . Hoarding is a 'bad' word. . . . Always remember that one context pleases the layman and the other distresses...
...business basis, rather than about triple budgets or capital budgets. If spending must be discussed, always remember that every dollar spent by the Government is usually a dollar of sales on the books of some business man. Keep spending firmly associated with sales, wages, purchasing power-all good words...
...Gentlemen in attendance" signing this Dutch-treat invitation included such prime Hollywood good fellows as Robert Benchley, James Cagney, Charles Chaplin, Gary Grant, Mark Hellinger, Herbert Marshall, Frank Morgan, Robert Riskin, Edward G. Robinson, Randolph Scott, et al., to the number...
...Hollywood Mike is a magnificent stooge in a place which can afford magnificent stooges. They laugh at his good-natured Oxonian pomposity, chuckle over his full assumed title, Prince Michael Alexandrovitch Dmitry Obolensky Romanoff, never use his real name, Harry Gerguson...