Word: good
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Dates: during 1960-1969
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From a Greek word meaning "to use words of good omen," euphemism is the substitution of a pleasant term for a blunt one-telling it like it isn't. Euphemism has probably existed since the beginning of language. As long as there have been things of which men thought the less said the better, there have been better ways of saying less. In everyday conversation the euphemism is, at worst, a necessary evil; at its best, it is a handy verbal tool to avoid making enemies needlessly, or shocking friends. Language purists and the blunt-spoken may wince when...
...could argue that American English is under siege from linguistic falsehood, but euphemisms today have the nagging persistence of a headache. Despite the increasing use of nudity and sexual innuendo in advertising, Madison Avenue is still the great exponent of talking to "the average person of good upbringing"-as one TV executive has euphemistically described the ordinary American-in ways that won't offend him. Although this is like fooling half the people none of the time, it has produced a handsome bouquet of roses by other names. Thus there is "facial-quality tissue" that is not intended...
Israel has other problems, many of them the result of economic good times. Approximately 25,000 Arabs from the occupied territories have taken jobs in Israel, but the labor pool is still short. Prices are being kept in line only because the government refuses to sanction wage increases; one result of this is a series of labor disputes, including a postal strike which has trapped a million pieces of mail in the Jerusalem post office. About the only problem for which there appears to be no formula is how to achieve peace. Says Golda Meir: "I don't know when...
...Meir is in good health and plans to serve the four-year term to which she is almost certain to be elected. Nevertheless she is grooming Deputy Premier Allon, 50, a loyal, Oxford-educated party man, as her successor. Dayan, 54, will undoubtedly fight for the job too, but Mrs. Meir considers him a maverick unsuited for the top. To broaden Allon's experience, Mrs. Meir is thinking of making him Foreign Minister, a job now held by the mellifluous Abba Eban. In turn, Eban, 54, would become Information Minister, charged with improving Israel's image...
...whole is down because of the loss of Arab tourism, the occupied areas are not economically stagnant. There is a reasonable amount of practical cooperation with the Arabs, but Israeli officials do not deceive themselves about the depth of hostility toward their rule and, as a result, permit a good deal of criticism. "You can say anything you like over there," explains Jerusalem Mayor Teddy Kollek, "but we won't stand for bomb throwing." Indeed, terrorism or sheltering and aiding fedayeen commandos bring quick, harsh Israeli retaliation. Houses are razed and suspects are arrested and held without due process...