Word: good
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Dates: during 1980-1989
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...football. Fast Copy, Jenkins' latest, is longer, straighter, less rowdy and not quite so much fun. The background is 1930s journalism, including the early days of TIME and big- and small-time newspapering in Texas and elsewhere. Jenkins, too much in love with his subject, throws in every good story he knows about gangsters, FBI men, reporters, editors, oil wildcatters and similar riffraff. The effect is to scatter the novel's focus so that a complete, fully plotted detective story about a crooked Texas Ranger can be misplaced, almost unnoticed, in one , corner. A dominant central figure might hold...
...single critic (though rave reviews are nice), he can secure a client's name in people's minds. "Publicity isn't a buckshot medium," says Robert Friedman, a senior vice president at Warner Bros. "It's very carefully directed. Putting the best face on a picture is a good way of getting people into the seats for that first weekend...
...paintings at Lascaux. But movies, as the first mechanical art form, have always churned on assembly-line publicity. With the mid-'70s success of People magazine, and later + Entertainment Tonight, the celebrity industry went high tech and high gear. Nearly every hour of the TV day, from Today and Good Morning America through Oprah and Donahue to Carson and Nightwatch, is filled with show-biz interviews...
...best publicists know how to woo and use even the jackpot shows like Today and Good Morning America. A studio may let a show do a location report in exchange for multishow exposure when the film is released. Nowadays, the big stars expect more than at least three segments on the breakfast clubs; for a Clint Eastwood, the Today show should be renamed Yesterday, Today and Tomorrow. Says one studio publicity executive: "If you have a few Class A stars in a picture, you can play the two shows off each other until you get everything you want. On Steel...
...pulverizing their putters, Norman's confidence remains unshaken. "I expect to do most of my damage between 35 and 45," says he. Perhaps more important, the losses have shown that he can handle his setbacks with style, and though it kills him to lose, he asserts, "You do more good * for yourself by losing than by winning." Norman is also something of a throwback. Golf has become the province of colorless, interchangeable technicians content with the mid-six-figure incomes that come with respectable finishes. But Norman continues to take enormous gambles going for the win, and he has shown...