Word: good
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Dates: during 1990-1999
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Omidyar says he tried to imbue eBay with a "founding culture" based on the moral principles he absorbed in childhood. "My mother always taught me to treat other people the way I want to be treated and to have respect for other people," he says. "Those are just good basic values to have in a crowded world." As it happened, there were also good business reasons to carry the Golden Rule into cyberspace. Unlike traditional e-tailers, who can control the consumer's experience, eBay is almost completely dependent on how users interact. "We really have to encourage our customers...
...Internet. Neon hair, body piercings and non-Caucasian skin tones are generously represented. And so is the Amazon work ethic. "You have to prove yourself," says Edwards, 30, who came here from a print shop. "But once they notice that you're on time, hardworking and consistent, good things happen. Some people are really motivated," he says, as a headphoned airhead ambles by. "Others aren't motivated at all. And they usually don't last long...
That was the genesis of the Feedback Forum, one of eBay's most distinctive and popular features. Omidyar kicked it off with a Founder's Letter in February 1996 in which he laid out a philosophy that still guides eBay: that people are basically good, that they make mistakes, and that they should be given the benefit of the doubt. "I was afraid it would turn into just a gripe forum, but as I watched it develop, I was amazed to realize that people enjoy giving praise." In fact the feedback eBayers posted about one another was overwhelmingly positive...
...Silicon Valley divide between techies and money people, Omidyar admits, he's a classic technowonk. A computer buff in high school and a computer-science major at Tufts University, he fit all the stereotypes. "I was the typical nerd or geek," he says. "I forget which one is the good one now." After his junior year, he moved to the San Francisco Bay Area for a programming internship and never looked back...
...with his wealth. "What one person needs, and what one family needs and all of their future generations need is a tiny, tiny fraction of this total number," he says of his net worth. "That means we have an awesome responsibility to see that the wealth is put to good use." In addition to eBay's foundation, Omidyar and his wife are developing one of their own. He says he wants it to advance the same values as eBay: "Empowering people and helping them be the best they...