Word: goodership
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Dates: during 1990-1999
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Caring capitalism such as that long practiced in seeming isolation by Ben & Jerry's and a handful of others is boardroom gospel these days. Companies' motives aren't exactly holy. There's plenty in it for them. So just about everyone is giving do-goodership a spin. American Express is feeding the hungry. Alarm company ADT gives away personal-security systems to battered women. Avon Products is helping fund the fight against breast cancer. Kimberly-Clark is building playgrounds in poor neighborhoods. Barnes & Noble promotes literacy. Coca-Cola is sponsoring local Boys and Girls Clubs. Nike, Wal-Mart, Home Depot...
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