Word: goodness
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...perfect. Master Kong is now the world's largest brand of instant noodles, with an enormous recognition rate that has enabled Tingyi to expand the line into bottled water, teas and snacks. "To consumers, Kang Shifu is a professional chef," says Wei of the brand's personality. "He cooks good noodles, so maybe he can make good tea and snacks." (See pictures of the making of modern China...
...Those same sales staff also offer a key channel for market research, assessing how Master Kong is received in the homeliest neighborhoods. And that all helps further growth. Wei acknowledges that Master Kong has to stay humble. "If you tell people Kang Shifu is a company that makes good coffee, they will never believe it," he says (coffee being too foreign and expensive-sounding). "So our brand extension is limited by our customers." But those customers have been great for Tingyi, especially amid the uncertain economy of 2009, when it was a distinct advantage to be dealing in low-cost...
...Parliament, a fuel tax is likely to follow, and other taxes are rumored. This worries executives like Doros Constantinou, the CEO of Coca-Cola Hellenic, which sells soft drinks in 28 countries. "An increase in taxes will have an impact on disposable income," he says. "That's not a good thing." While he feels his company has already reduced operating costs and won't be affected too much by Greece's crisis, he admits, "We can't be immune. After all, we're living in a difficult environment...
Meanwhile, the HSLDA says it is working to defend a homeschooling family in Sweden and is investigating cases in Brazil, where homeschooling is banned - all good fodder for a comparative-government class, whether it's taught in school or at home...
...Germany, mandatory school attendance dates back to 1717, when it was introduced in Prussia, and the policy has traditionally been viewed as a social good. "This law protects children," says Josef Kraus, president of the German Teachers' Association. The European Court of Human Rights agrees with him. In 2006, the court threw out a homeschooling family's case when it deemed Germany's compulsory-schooling law as compatible with the European Convention on Human Rights, an international treaty drafted in 1950. Given this backdrop, it's little wonder the Romeikes came up against a wall of opposition when they tried...