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...ease tensions in its sphere of interest - ensuring that Bosnia does not slip back into conflict, working closely with Turkey to ensure its enormous potential for encouraging a new prosperity to Europe's East is realized, reaching out in a true partnership to the nations of North Africa - another good Sarkozy idea - to see if they can be brought within the European zone of prosperity. Doing nothing, giving in to inertia, will win the E.U. few friends. "An unsentimental President Obama has already lost patience with a Europe lacking coherence and purpose," according to the European Council on Foreign Relations...

Author: /time Magazine | Title: The Incredible Shrinking Europe | 3/8/2010 | See Source »

...borders is changing fast. What counts now, says Constanze Stelzenmüller, senior transatlantic fellow at Berlin's German Marshall Fund, is what Europe "can bring to the table." So far, it's bringing too little. Do Europeans want that to change? If so, now would be a good time to say so. - With reporting by Leo Cendrowicz / Brussels, Bruce Crumley / Paris, Stephan Faris / Rome and Tristana Moore / Berlin (See pictures of immigration in Europe...

Author: /time Magazine | Title: The Incredible Shrinking Europe | 3/8/2010 | See Source »

...Like his creator, the novel's central character Ritwik is gifted and from Kolkata - and desires above all to leave it (Mukherjee's loathing of his birthplace is on record). Thanks to an Oxford scholarship, our protagonist absconds to England - so far, so autobiographical - but, as in all good novels of identity and redemption, he is hotly pursued by his past, or what Mukherjee calls "the gratuitous tyranny of memory." In this case, it's more than a literary device. Flashbacks of Ritwik's dreadful childhood - hallucinations of his late abusive mother terrify him in his college room - animate...

Author: /time Magazine | Title: The Past Darkly | 3/8/2010 | See Source »

...will be years before China has a consumer-driven economy like that of the U.S., but with retail spending rising by double-digit percentages every year, the immediate future looks good. For the most part, the companies poised to enjoy the splurge will not be multinational but Chinese. They know their home market, and how to overcome its obstacles. Some also offer instructive examples for foreign enterprises keen to ride the growth of Chinese consumer culture. Here are four: (See pictures of China's infrastructure boom...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

...national prominence made him a natural choice for the Olympic-flame spot - a free three-minute commercial that has passed into ambush-marketing legend. But in assessing his company's handling of Olympics opportunities it would be unfair to focus on that piece of good fortune alone. The truth is, his team began planning well in advance (662 days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

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