Word: goodnight
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...Cross Road, turned into Denmark Street (equivalent of Manhattan's Tin-Pan Alley), sought out a publisher who might be sympathetic. The young man had a tune to sell. He played it on the piano; the publisher asked its name. Ray Noble thought quickly. "Why, call it 'Goodnight, Sweetheart,' " he said. Thereupon Ray Noble's own name was made...
...will wait up for a message from President Roosevelt," he cried, "even if I have to sit up until four in the morning. . . . The moment I hear I shall let you all know. . . . Goodnight. . . . Goodnight...
Many a catchy tune exported from Europe on phonograph records becomes in time a best-seller in the U. S. "Goodnight, Sweetheart," which Ray Noble wrote in London, ran such a course.* So did "Parlez-moi d'Amour," the fragile song which Lucienne Boyer introduced in Paris, and "Zwei Herzen im ¾ Takt" which plump, be-monocled Richard Tauber introduced in Berlin...
This winter smart Londoners danced to "What More Can I Ask?", a Ray Noble tune even smoother and more insinuating than the overworked "Goodnight, Sweetheart." Ray Noble and his orchestra have made a record of it, letting fiddles and saxophones carry the melody against an elaborate syncopation. Leslie Hutchinson, a Negro whose records are a rage in London, sings the same song to his own free & easy piano accompaniment...
...first contingent of radio crooners pounced on "Goodnight, Sweetheart," quickly wore it out. Irving Berlin's "Say It Isn't So" is another instance of a song quickly done to death by radio. Last autumn it was played on an average of 100 times a day. The American Society of Composers, Authors & Publishers kept count...