Word: goodwille
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There was more to come. In early February, Toyota managed to back over any remaining political goodwill it had when it voluntarily recalled more than 400,000 Prius and other hybrid cars - this time, to update software in the antilock brake system that could cause a glitch if the car...
On top of criticism that it has been slow to fix its vehicles, Toyota has wrecked its political cover. Although the company had artfully balanced both U.S. political parties by designing green cars and building them in red states, its goodwill was strained in recent weeks by the decision to...
François Godement, a senior policy fellow with the European Council on Foreign Relations and president of the Asia Centre at the Institut d'Etudes Politiques in Paris, says the Spanish bid to review the embargo is especially ill-conceived since there has been no mention of trying to...
In short, China is brimming with confidence, and in recent weeks that self-confidence has turned into arrogance, with scorn for the U.S. There is a long legacy of Chinese distrust of the West. Today, Chinese nationalists cannot explicitly criticize Beijing, but they can indirectly attack the government by challenging...
Pepsi's sales will determine whether the company is blowing a golden opportunity by skipping this year's Super Bowl and whether goodwill actually increases the bottom line. Are people going to suddenly start drinking sugary fizz because Pepsi is being philanthropic? It's not like corporate responsibility is suddenly...