Word: goodyear
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Dates: during 1940-1949
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Come New Year's Day, the U.S. radio industry will have clocked in the biggest twelve months in 23 years of broadcasting. This month, after trapping two new customers-Goodyear, and Aluminum Co. of America, NBC had left only one half-hour of its entire network time of 60 weekly hours: a sour Saturday morning spot (10-10:30) that usually catches only 15% of the nation's radio ear. CBS, Mutual and the Blue Network, a bit less jammed, were coy about just how much. But the 1943 gross for the Big Four will run to around...
Quentin Reynolds, the spaghetti-eating correspondent, who is also from Brooklyn, told this colorful tale last week on his radio program, Salute to Youth (NBC, Tues., 7:30 p.m., E.W T.). He recently replaced the show's William L. (They Were Expendable) White as Goodyear's $1,500-a-week coast-to-coast war-story teller...
Besides aircraft, Goodyear is now making gas masks, rubber boats, life rafts, barrage balloons. Besides peace planes, Goodyear's postwar plans include: housing insulation, plastics, Airfoam (sponge rubber cushion), a radio static eliminator...
...Goodyear has more employes working on aircraft production today [blimps, Sikorsky fighters, sub-assemblies for other planes] than on rubber production." (Goodyear sales for the first six months of this year were more than double 1942; net income...
...Goodyear, now one of the top dozen U.S. aircraft manufacturers, intends to go right on making planes after the war. What kind they will be Goodyear has still to announce...