Word: goodyear
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Dates: during 1960-1969
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There are nearly two million automobiles on college campuses, reports the Goodyear Tire and Rubber Company. They are driven by 44% of the country's 4.5 million undergraduates...
Viva Fidel! Led by men wearing red T shirts and howling Viva Fidel!, raging mobs set fire to the Braniff and Pan American Airways buildings, the Sears Roebuck store and a Goodyear Rubber plant. The USIS office was destroyed. In the city of Colón, 38 miles away, another well-coordinated riot erupted. Along the border, Zone police tried to disperse the crowds with tear gas, fired in the air, at last lowered their aim. General Andrew P. O'Meara, commander of the U.S. Southern Command, sent Army troops to the border. Snipers from the Panamanian side started...
What if Swift and Armour were to give up packing meat and start selling block-frozen string -beans instead? What if Goodyear and Firestone were to stop producing bulging pneumatic rotundities that tread softly and squeal raffishly? And what if Boeing-maker and creator of the 707s-were to open its vast doors only to release a string of skinny, canvas-covered, piston-driven biplanes...
...protégé is Goodyear's present chairman, Edwin Joel Thomas, 64, who came to Goodyear as a part-time clerk when he was 17 and began taking over active management under Litchfield 19 years ago. A solidly built, balding man with unfailing memory and considerable charm, Thomas is responsible for Goodyear's modern diversified look, runs the company in tandem with President Russell De Young, 54, an up-from-the-ranks production expert who is heir apparent. "It was like getting the first olive out of the bottle," says Thomas. "Doing research on tires, we found...
...Moon. By 1970, predicts Thomas, the world market for passenger tires will be up 50%, for truck tires 35%. Most of this gain will be abroad, but Goodyear, with 40 of its 68 plants outside the U.S., is ready. To make certain of holding its dominant position in the $6.4 billion industry, it has just scheduled its third consecutive $100-million-a-year capital spending program. If necessary, Goodyear is even willing to chase potential customers right into space. It is developing a collapsible space station that will inflate in orbit, and a giant "moon tire" that can roll lightly...