Word: goodyears
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...that of Boston, its three main "sights", after the auto plants, are all corporate monuments built next to highways: one is "the largest tire in the world", on the road in from the airport, a multi-story whitewall job by Goodrich; another is a huge electronic billboard sponsored by Goodyear, greeting GM executives returning to Bloomfield Hills, which reveals--not the time, not the Dow-Jones Industrial Average, but the minute-by-minute total number of cars and trucks produced since the beginning of the year; finally, there is my favorite--a six-story-high flaming spark plug which flashes...
Meyer struts his usual cinematic stunts (blisteringly fast cutting) and visual diversions (actresses constructed like goodyear blimps), but to little avail. The leading roles are portrayed by unknowns who are likely to remain so,and the movie mostly takes place in the courtroom instead of the bedroom,an unhappy change of venue for a director like Meyer...
RUSSELL DeYOUNG, chairman of Goodyear Tire and Rubber...
...Goodyear, the biggest wheel in the business, swung over to safer, more durable and costlier "bias belted" tires. The company's $20 million advertising campaign, featuring sporty cars and racy women, created a runaway demand for its belted models. In 1968 more than 93% of new cars came with the old bias-ply tires; but 85% of the 1970 models were equipped with the new belted ones...
...Helen's. Though he bought the first cycle on a lark, Moran soon decided that the gadgets are dandy exercise machines as well as preparation for an even greater balancing act. "Kids today have to learn that life is full of hard knocks," he says enthusiastically. Besides, the Goodyear Tire & Rubber Co. donates multicolored tires for the cyclers to test, plus tireless promotion. "You might say," explains Moran, "we've gone cycledelic...