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Warning Signs. Led by Goodrich and Goodyear, tiremakers this fall will introduce "the wear bar," a device adapted from aircraft tires, which have a red cord imbedded in the rubber to show when the tread is becoming worn. In auto tires, small portions of the tread will be cut one-sixteenth of an inch less deep than the rest of the grooves, and will show up as bald spots when the tire needs replacing...

Author: /time Magazine | Title: Industry: Treading More Surely | 6/17/1966 | See Source »

This week in Kansas City, Goodyear also will begin test marketing "radial-ply" tires, which have been popular in Europe for years, but are new to the U.S. Normally the layers of cord in a tire are set at 30° angles to one another, forming a diamond pattern around the wheel, but in a radial tire the cords are at 90° angles, forming a pattern of crosses. With this structure, the faster a car goes, the more tread is slapped onto the ground. The result is better road grip and up to 100% longer tread life-but also...

Author: /time Magazine | Title: Industry: Treading More Surely | 6/17/1966 | See Source »

Pirelli considers business looks so good that he has to "stamp down" his optimism. "In cable production, our group leads the world." Among Europe's tire and rubber goods producers, Pirelli is "about equal with Michelin." Worldwide, Pirelli acknowledged, his group is far behind such giants as Goodyear and Firestone, but that didn't seem to bother him. He does not intend to in vade their home markets in the U.S.; and therefore, "in the main, it will be a battle between our subsidiaries and their subsidiaries in specific markets, and in many cases our branches will...

Author: /time Magazine | Title: Italy: How to Insulate | 4/8/1966 | See Source »

...powered by a General Electric J-79 engine (the same kind used in the Air Force's F-104), which Breedlove picked up in Charlotte, N.C., for $7,500-$170,000 below its original cost. Craig himself designed the car's aluminum and fiber-glass body; the Goodyear Tire & Rubber Co. agreed to foot most of the bill (about $200,000) and supply tires guaranteed to 850 m.p.h. Breedlove named the car Spirit of America-Sonic I, obliquely announced: "I'm not going to try to break the sound barrier-unless I have...

Author: /time Magazine | Title: Auto Racing: Mr. & Mrs. Speedlove | 11/12/1965 | See Source »

Died. Jesse William Shields, 78, one of the U.S. rubber industry's most inventive engineers, who directed physical research first at Goodyear and later at Firestone, in 1932 conceived a low-pressure pneumatic tractor tire that proved a major boon to farming, during World War II developed hard-rubber tracks for U.S. and British tanks, and a foam plastic float used to transport vehicles ashore in the Okinawa landing; of chronic lung disease; in Wilmington...

Author: /time Magazine | Title: Milestones: Aug. 20, 1965 | 8/20/1965 | See Source »

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