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...years the Goodyear Tire & Rubber Co. has tenaciously held its place as the world's largest rubber company. Since there is no company on the scene that seems likely to overtake it soon, Goodyear has looked for its challenges elsewhere. With 98,000 employees-one of the largest work forces in the nation-it now turns out more than 30,000 products, from myriad rubber goods to such unexpected items as airplane brakes, radar systems, missile liners and plastic film used to package anything from oleomargarine to cigars. As if this were not enough, the Pentagon this week will...

Author: /time Magazine | Title: Corporations: Where Rubber Reigns | 12/6/1963 | See Source »

Despite its wide and often imaginative diversification, Goodyear still rolls along on rubber tires, making 2,500 different sizes and styles that account for two-thirds of its business. Last month the company produced its billionth tire, and Goodyear men boast that every carmaker in the Western world uses some of their tires as original equipment. In the U.S. this year, Goodyear will sell a third of the 41 million tires for new cars and a fourth of the 80 million replacement tires. It blankets the country with 73,000 sales outlets and, despite a drop of nearly...

Author: /time Magazine | Title: Corporations: Where Rubber Reigns | 12/6/1963 | See Source »

Protégé Behind Him. This bouncy giant was founded in 1898 by Akron Brothers Charles and Frank Seiberling, who named the company after Charles Goodyear, discoverer of the vulcanizing process. The Seiberlings had the good fortune to hire a young engineering genius named Paul Weeks Litchfield, who came up with a more easily detachable auto tire than any on the market and by 1916 had built the company into the largest tiremaker. Litchfield took full control of the company in 1921, when Wall Street bankers pushed out the Seiberlings on the ground that they had dangerously overextended...

Author: /time Magazine | Title: Corporations: Where Rubber Reigns | 12/6/1963 | See Source »

...protégé is Goodyear's present chairman, Edwin Joel Thomas, 64, who came to Goodyear as a part-time clerk when he was 17 and began taking over active management under Litchfield 19 years ago. A solidly built, balding man with unfailing memory and considerable charm, Thomas is responsible for Goodyear's modern diversified look, runs the company in tandem with President Russell De Young, 54, an up-from-the-ranks production expert who is heir apparent. "It was like getting the first olive out of the bottle," says Thomas. "Doing research on tires, we found...

Author: /time Magazine | Title: Corporations: Where Rubber Reigns | 12/6/1963 | See Source »

Russell R. De Young, president, Goodyear Tire & Rubber...

Author: /time Magazine | Title: A Letter From The Publisher: Nov. 15, 1963 | 11/15/1963 | See Source »

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