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...greatest worrying aloud about vital industrial materials was over rubber. To make up for the shortage in natural rubber the Government was already producing about 35,000 tons of synthetic rubber a month in its plants. But Goodyear Tire & Rubber Co.'s Chairman P. W. Litchfield last week said that the U.S. should reopen its other synthetic-rubber plants, boost production to 50,000 tons a month, and build up a stockpile of at least 200,000 tons. Warned Litchfield: "With no stockpile of synthetic rubber, our national security is placed in greater statistical jeopardy than just prior...

Author: /time Magazine | Title: Fiction & Fact | 7/10/1950 | See Source »

...returned time & again to the spot, made scores of sketches, slowly squeezed what he saw into the makings of a tight, striking, architecturally constructed picture. He captured, then dramatically heightened, the hot, wet, rosy light enveloping the scene. The blimp, when he saw it, carried a Goodyear sign; he substituted Socony's flying red horse "because I thought it was a nicer shape." The baby's head in the poster he enlarged considerably, and embellished with sinister rips. By its size and its leaden slumber, the baby dominated the picture; he might have been dreaming...

Author: /time Magazine | Title: Art: Storyteller | 3/27/1950 | See Source »

Like many another U.S. businessman, Goodyear Tire & Rubber Co.'s Chairman Paul W. Litchfield was eager to start producing in Europe's prized hard-currency markets. The Netherlands was out of the question, since Litchfield's arch rival, Goodrich, already had a plant there. So was Belgium, which has two tire plants of its own. With the doleful expression of a jilted suitor, Rubberman Litchfield turned his eyes to the tiny (pop. 300,000) Grand Duchy of Luxembourg...

Author: /time Magazine | Title: FOREIGN TRADE: Goodyear's Deal | 3/6/1950 | See Source »

...faster than many of its bigger neighbors. Its man-hour productivity was one of the highest on the continent (citizens could hardly remember the last bad strike); its currency, like Belgium's, was freely convertible into dollars. Because trade barriers in the Benelux nations are being broken down, Goodyear could produce in Luxembourg and still sell in Belgium and The Netherlands. The job was to convince Luxembourg that it needed a U.S.-owned tire plant...

Author: /time Magazine | Title: FOREIGN TRADE: Goodyear's Deal | 3/6/1950 | See Source »

Litchfield's men mustered some powerful arguments. Goodyear, they said, was after no new markets; it simply wanted to sell tires in Europe for local currencies instead of dollars-and thus help conserve scarce continental dollars. Furthermore, they argued, a Goodyear plant would be healthy for the Benelux economy, giving a new source of employment. And local revenues would increase still further when Goodyear's plant started buying such Benelux raw materials as rubber from the Belgian Congo and the former Netherlands East Indies, and rayon and cotton cord from Belgium and The Netherlands. Another potent argument...

Author: /time Magazine | Title: FOREIGN TRADE: Goodyear's Deal | 3/6/1950 | See Source »

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