Word: goodyears
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...Seiberling founded Goodyear Tire & Rubber Co. in 1898, was ousted in 1921 by Dillon, Read & Co. He immediately started Seiberling Rubber Co., in six years boosted it from 330th to seventh place in the industry. Last week, in Adrian H. Muller & Son's musty old auction rooms at No. 18 Vesey Street, Manhattan, he gave an exhibition of his financial talents...
...shrewd old "F. A.," with Cleveland Banker Cyrus Eaton and Oil Tycoon Edgar B. Davis, formed Ohio Goodyear Securities Co., a personal holding company, one of whose assets was a big block of Goodyear Tire & Rubber common. Cyrus Eaton presently took this Goodyear stock and put it in a new corporation known as Goodyear Shares, Inc., in which F. A. had an equity. In 1930, spotting trouble ahead for Goodyear, he swapped this equity for 64,554 shares of U. S. Rubber Co. common. Bulk of this latter stock, which was charged off to him at $18 a share, next...
What with depression, Seiberling Rubber still owed $2,350,000 in January 1937. But the banks by the terms of the indenture could not liquidate the U. S. Rubber collateral without first liquidating Seiberling Rubber Co. To stave off this threat, F. A. Seiberling arranged for Ohio Goodyear to take over the notes, a bookkeeping transaction to which the banks consented because the indenture was rewritten with the U. S. Rubber stock as first collateral. Edgar Davis consented because the banks agreed to lend Ohio Goodyear $500,000 for an oil venture Davis was interested...
Last year the banks unloaded about 40,000 of the U. S. Rubber shares at $50 a share. Yet at year's end Ohio Goodyear still owed $752,000 and was worried over the tax on the profit made by selling at $50 a share the U. S. Rubber stock which had cost $18. Last week both headaches were solved at a public auction of the debentures...
...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...