Word: goofing
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Dates: during 1960-1969
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...touch up an ad presentation, e.g., he picked the name Valiant for Chrysler's compact car. His speeches are so nicely turned ("It is change, not love, that makes the world go around; love only keeps it populated") and hard-punching ("This is the great era of the goof-off, the age of the half-done job") that requests for reprints come in at the rate of 20 a day. An old-shoe type, he has a kick like a hobnailed boot when he wants something done better-which is pretty often. When a copywriter ventured that an idea...